The Radio Equalizer: Brian Maloney

27 July 2006

Air America Ratings, Seattle, Denver, Portland

SUMMERTIME SLIDE

In Key Markets, AAR's Ratings Melt





Like an ice cream cone left in the hot July sun, Air America Radio's ratings are melting in some key (read: liberal) regions of the country.

Based on fresh ratings data released Thursday evening, the "progressive" radio network has lost strength in three cities where it had previously found the most listener support: Portland, Seattle and Denver.

Representing the spring 2006 Arbitron reporting period, these results provide one of the two most important report cards for the entire year.

A quick rundown:


In Seattle, AAR affiliate KPTK-AM had increasingly been providing a rare bright spot for liberal talk radio, but that wasn't the case this time: it fell from a previously respectable 2.8 share to a bottom-feeding 1.7 among all listeners 12 and older. That had KPTK tied for 23rd place overall.

Up against baseball on rival KOMO- AM, the increasingly left- leaning KIRO- AM also fell, from 4.3 to a 3.9.

Conservative talkers were mixed: KVI- AM dropped from a 3.1 to a 2.5, while competitor KTTH- AM held just about steady, with a 2.8 share.


In Portland, KPOJ- AM, which had been Air America's biggest nationwide success story, also took a dive: it dropped from 4.1 to a 3.5 share.

Conservative and other talk formats had better luck in the Rose City, with KXL and KEX-AM both up slightly and far ahead of Franken & Co. Until now, KPOJ's ratings had held fairly steady and it was considered a model for liberal radio's potential future national success.


Denver's KKZN-AM had also provided a previous pocket of libtalk support, but that proved to be short- lived. The station finished the spring ratings book with a mere 1.3 share, leaving it near the bottom in the overall market.

Thanks for your continued and vital Radio Equalizer support, via Amazon orders that begin with clicks here, regardless of what you ultimately order!

32 Comments:

  • This here blog that you all are reading is rated 3,216 by Technorati. You have to scroll down pages and pages and pages of other more popular blogs before you hit this one.

    What this all makes us is elitist scum for deigning to read something that is not the tops in popularity. Get that folks? We are all abnormal freaks for reading the radioequalizer! Good thing they aren't meagerly handing out bandwidth for blogs like they do for AM and FM, otherwise this blog would have taken a dirt nap long ago.

    By Blogger @whut, at 27 July, 2006 21:03  

  • AAR would KILL for that level of market penetration. When you look at the overall numbers, they haven't been this bad since Fall 04, when they still on less than 30 stations.

    By Blogger BF, at 27 July, 2006 21:20  

  • Market penetration to enable radio commercials which advertise the benefits of investing in Iraqi dinars and the joys of using dating services?

    But my favorite is a musical ad for the Cremation Society of Minnesota. Tells you a lot about the reach of said market penetration.

    By Blogger @whut, at 27 July, 2006 22:21  

  • Don't you wingnuts wish there was a correlation between AARs ratings and public opinion polls regarding your president and your party?

    I would enjoy reading a posting by the RadioEqualizer in the future asserting that there is a relationgship between the declining AAR ratings and the voting trends for the upcoming elections?

    By Blogger none, at 27 July, 2006 23:20  

  • As usual, "Lyin' Baloney" distorts the true numbers. These "ratings" do not include pod cast downloads, nor do they include the shopping mall/muzak market, nor do they include the increasingly important ship-to-shore market. Once you add all those together, Seattle rises to a respectable #21 between 7 and 8pm.

    By Blogger LonewackoDotCom, at 27 July, 2006 23:28  

  • Where is the obligatory "this is really good news"

    I'll put on my moonbat tinfoil hat and
    give it a try.

    1.) Magician's distraction (direct your attention to one hand while the other hand is busy doing the magic trick)
    The Radio Equalizer is rated 3,216 and the AAR ratings story has magically vanished. Amazing!

    2.) RWW math - Let's add the baseball audience to the AAR numbers - we all know that the "progressive talk" audience is fractured with AAR and baseball.

    3.) Distort the evidence - The AAR numbers are made up of the attractive and vibrant 25 to 30 year-olds, not the ancient, ready to die over 60 crowd.

    4.) The Olbermann Paradox - just forget the numbers, only look at the change in the percentage.
    .

    By Blogger The Benson Report, at 27 July, 2006 23:37  

  • Based on Benson's photo I somehow cannot see him saying that or being dressed like that.

    But then again, if Senator Norm Coleman's 81 year old father, married to a 72 year old wife, can be scewing some 38 year old crack whore in his car in front of a pizzeria ....who knows about these passionate conservatives?

    By Blogger none, at 28 July, 2006 09:41  

  • Well, now that the liberal wingnuts here have insulted homosexuals, called their critics ugly names and hurled profanities around, we can get back to the real issue that is being sytematically ignored by the leftwingnuts on this post:

    Those abyssmal Air America ratings. What accounts for them?

    Actual answers to this question might be helpful, but I expect a string of barely literale slurs and hate speech like the previous two commentors instead. Unless they're Jason Leopold's sock puppets, in which case this is to be expected.

    Reasoned debate and leftist tolerance on display.

    By Blogger Good Lieutenant, at 28 July, 2006 10:07  

  • Looks like my little satire got under the skin of "The Comedic Axis of Evil"

    liberal outlaw who has only 2 minor-league unpersuasive posts on her blog over the past year; but she "hopes to start posting some serious stuff in the next few days. check back soon." I can hardly wait for #3, sweetie pie.

    Buenos días, senorita Elle Monica
    Como van las cosas?
    Muchas gracias por su retroalimentacion.

    right wing whanker - go cry on your vaporware radio program to your 6 figure father and 40 illusionary friends

    By Blogger The Benson Report, at 28 July, 2006 11:21  

  • LOOK OUT MALONEY
    WE HAVE NOWHERE TO GO BUT UP!!!!!!!

    Trantlation:

    "We are terrible, but you look out. Just you wait. Someday. Someday real soon, the neocons will lose talk radio to stations with ratings like these. Just around the corner. You're going down. Limbaugh may be at the top for the 16th straight year, with the other neocon talkers all in tow, but we're contenders. We're coming. Really - we're not kidding. Our ratings are and have been consistently in the toilet everywhere we narrowcast...er...broadcast, but that is meaningless. We're INSPIRED. You're neocon radio empire is going down. Someday. Seriously."

    Too funny. In addition, good stuff Benson. The more they act like they have to "out-hate" you, the more accurate your criticisms of their arguments are. If they actually present arguments through the fog of obscenities and lies, of course.

    Bring on the hate, RWW. Go ahead. You know you want to.

    By Blogger Good Lieutenant, at 28 July, 2006 11:39  

  • And if you could, it would also be nice if you explained to all of us why the AA ratings continue to be the laughing stock of the radio world.

    That is the issue of the post, after all...

    By Blogger Good Lieutenant, at 28 July, 2006 11:40  

  • RWW - No hate from me, little bambino. If you are 32, why do you argue like a child? Maybe your sugardaddy should pat you on the backside?

    By Blogger The Benson Report, at 28 July, 2006 11:41  

  • Good lieutenant, thanks for the comments. I got a bit sidetracked by the "Three Amigos".

    It was fun; I'll get back in focus now.

    By Blogger The Benson Report, at 28 July, 2006 11:47  

  • If you are so knoledgeable on politics, Im sure you can debunk the left.

    knoledgeable?
    32 years-old?


    I don't think so.
    .

    By Blogger The Benson Report, at 28 July, 2006 12:43  

  • liberal outlaw said...
    "Takes boyfriend's penis out of his mouth) "I'm a fucking douchebag who can only take solice (sic) in the fact that while I sit in my underwear in my mother's basement, I can make fun of other people anonymously because they can't find me.

    Mr. Maloney - I don't mind a little robust debate, but at some point, this kind of vulgarity needs to be edited or deleted, or stopped.

    I don't object to other opinions, no matter how much I disagree with them, but the kind of comment above does nothing to advance any relevant opinion.

    I realize that you can't ban the hydra (and shouldn't), but perhaps you might consider cutting this particular foul-mouth off the beast.

    Enough.

    Thank you for allowing me to post my opinion here.

    By Blogger Lokki, at 28 July, 2006 14:23  

  • "and dumb lt: It is true that you freaks, can not stand the fact that progressive talk has become a commercial radio format. You can not stand the fact that A.A inspired people like me, to toss my hat into the ring and do a radio show. It burns you alive that the whole country does not think like you. My show will be successful, it has nowhere to go but UP. Limbaugh, Hannity and Oriley have nowhere to go but down, just like Stern and Imus, DOWN DOWN DOWN, dinosaurs in a quickly changing medium."

    Ahhhhhhh yeah. That's the stuff. Got any additional hate, RWW?

    By Blogger Good Lieutenant, at 28 July, 2006 18:07  

  • RWW: "We are all listening to A.A in NYC, and none of us have ever received an arbitron book, Im awaiting for mine!!!"

    Dude, loser singles living in Brooklyn DO NOT get on the Arbitron radar. As a rule, they don't poll squats where Ramen is the daily dish.

    And if you walk one zip code away from your fave free WiFi café, "we are all listening" would melt down to "no one at all is listening."

    So just put down the pipe, skippy, and walk away from the keyboard.

    PS: A podcast ain't a radio show.

    By Blogger Unknown, at 29 July, 2006 02:38  

  • It's not even a podcast.

    "for now we are not podcasting, only doing it live"

    Sounds similar to liberal outlaw's half-hearted attempt to start a blog a year ago. She has posted 2 lame commentaries so far.
    .

    By Blogger The Benson Report, at 29 July, 2006 10:36  

  • You haven't done a single thing in radio, yet you see fit to mock the most successful people in the history of the industry.

    Who? Like Michael Savage? When we were kids we used to happen across some big snapping turtle at the pond and watch as it lunged at sticks we shoved in its face. I know it is not the most mature analogy to make, but does anybody not think that hosts like Michael Savage are like the hornet's nest of our youth who show such a primitive behavior that we can hardly avoid throwing rocks at them just to see how they lash out?

    By Blogger @whut, at 29 July, 2006 13:58  

  • w0tm

    No worries, Mate. Even though AAR is a white elephant, and the liberal newspapers are used for bird cage liners... the American public has many other venues to see the progressive view from the left's perspective.

    To name a few - dailykos, huffpo, firedoglake, crooks and liars, and Calling All Wingnuts. Eveyone needs to promote these liberal sites so that America and the world learns the gospel of true progressivism.
    .

    By Blogger The Benson Report, at 29 July, 2006 14:04  

  • peterrabet,
    Could you post the numbers (past and current) for those cities with increases? It would be intestesting to review them.
    .

    By Blogger The Benson Report, at 30 July, 2006 13:07  

  • "You have a sick complex, one that dispises viewpoints other than yours, a closed narrow un-developed mind"

    Hey Right Wing Whanker,
    You shouldn't say such nasty things about yourself. Your complex will just get worse.

    p.s. What is "dispises"?

    By Blogger The Benson Report, at 31 July, 2006 11:11  

  • RWW--The poster child for dikdom.

    Really, you wanna throw? Get on a bus. I don't hide behind psuedos, and you can walk right up and knock on my door. If you got the balls.

    By Blogger Unknown, at 31 July, 2006 11:26  

  • Wow! All these big words in one posting.

    F*ck you,
    fake punk rock coward.
    you limp dicked fake punk rock tough guy
    shove it up your Juvenile ass
    crying to your mama
    sissy punk-rock hair style
    Waaaaaa
    Go back to popping the zits, kiddy


    And your conclusion is just beautiful.
    "I can debate you into submission"

    You're probably correct. After reading your postings, many people think of you as
    a Master Debater!
    .

    By Blogger The Benson Report, at 31 July, 2006 11:26  

  • "Im capable of debating any individual from the right and hammering in my view based on FACTS."

    And those FACTUAL AA ratings? Explain why they are so laughably terrible.

    You play an old stale McCarthiest game, with no substance at all.

    Name calling - you are accusing your opponents of doing exactly what you are doing right now.

    You are outclased at every turn.

    "outclassed," not "outclased."

    Face it, your time is up. Your stale tatics, no longer work on a thinking America.

    No comma. Where is your evidence of this? An approval poll that asuages your frustrations? Remember Nov. 2004, when Kerry was all but coronated before the election?

    "your pollution is part of the problem, not the solution."

    You and the mirror have a date.

    "America is not falling for the coulters of the world, the Savages of the world etc. etc. They preach to the 32% choir, their hate is winning nobody over to their side any longer."

    You're equating Presidential approval ratings with radio ratings and audience shares? I can do that too - watch. Bush's "32%" beats AA's .04 share in any given city at any time in any market. Ever. Checkmate.

    "You can no longer get away with being lazy and attacking people's patriotism and call that political discourse."

    Why do you hate America, RWW? Why do you hate those who support America on the radio?

    "America is smarter than you think we are. "

    If you are what is meant by "smarter," this is going to be easier than we had imagined.

    "keepo that dial locked on Limbaugh, I know he makes you feel like a man!!!!"

    I sure as hell ain't listening to Jeneane Garoflo...oh wait....Seder...wait...nevermind.

    Stop mashing the keypad and type a resoned argument. Your hatred is palpable, despite being amusing.

    After all, we're talking about the abyssmal AA ratings, and not about left-wing screeds courtesy of a very immature poster named RWW.

    Hard to keep this moonbat on topic, no?

    By Blogger Good Lieutenant, at 31 July, 2006 11:49  

  • Yo, RWW?

    Child, being a "keyboard punk" ain't nearly enough. Listen to me, Skippy: I get tougher stuff than you in my after dinner stool.

    Name a corner in Crooklyn and choose a ripe time. Or maybe I'll just backtrack the IPs you left me and come knock on your door.

    I mean, you think an AOL email address like yours can't tell me where your doorbell is?

    By Blogger Unknown, at 31 July, 2006 14:58  

  • Right Wing Whanker

    In this single article, more that 1/3rd of the total words posted (2,285 out of 6,724) are posted by you, the Master Debater! (double entendre is intentional)

    In case you haven't noticed, your verbal dirahhea is not winning any new followers.

    Maybe you will be able to make more sense verbally on your radio non-podcast fit-between-the-songs playthingy. But I doubt it.
    .

    By Blogger The Benson Report, at 31 July, 2006 15:22  

  • Hey, Benson?

    Is kicking this RWW galoot a form of retard abuse? Because it sure feels like busting on a child who rides the short bus to school.

    Hey, Whiny? Look at your computer, asshat. The email in question came from AOL. If you want, I'll send you a screen shot. But do the world a favor and first wipe the spittle off the screen, if you know what I mean....

    By Blogger Unknown, at 31 July, 2006 15:53  

  • Is kicking this RWW galoot a form of retard abuse? Because it sure feels like busting on a child who rides the short bus to school.

    tc
    That's a very good analogy - especially after reading his comments about his sugardaddy with a 6 figure income - wow!, his 40 invisible friends who listen to AAR with him, his make-believe radio game and his incoherent blubbering and repetitious drivel.

    I guess I should take pity on him and cut him some slack.
    .

    By Blogger The Benson Report, at 31 July, 2006 16:45  

  • "I guess I should take pity on him and cut him some slack."

    Why? He's just another pussy from Brooklyn who doesn't understand when to stop digging the ditch. So let's play with the bitch!

    And Whiney? You ARE my bitch at this point. I got the emails to prove it. You're providing afternoon laughs, nothing more. Your very existence is insignificant. I've gotten so far under your skin because you're an infant. In a battle of the wits you are unarmed.

    Jeez, my dogs would need orders to get the gumption up enough just to bite your silly bastard mary's ass.

    By Blogger Unknown, at 31 July, 2006 17:22  

  • "Maloney you lost your most popular poster."

    The level of asininity in that sentence is breathtaking.

    By Blogger Unknown, at 31 July, 2006 17:44  

  • Sure, whiner. Did ConEd screw up your power bill payment? After all, the check's in the mail, right? I'll bet the dog had a habit of eating your homework, too.

    Lesson one in public relations: Never advertise what you can't deliver.

    Now don't go away mad, just go away.

    By Blogger SierraSpartan, at 01 August, 2006 19:21  

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